Everything should be Documented in SEO

Documentation – The word is more familiar to all. Documentation is gathering the files and papers to fit with in a folder which can be used in future regarding the clarification of particular work. I don't know how many of you having experience and facing trouble in documentation. Documentation is an important aspect in Search engine optimization.

General thought is , it is necessary to maintain the documents (whether it is XL sheet, PPT or Word document ) only for client side SEO projects. But it is important to maintain the record even for a single directory submission for your own sites or blogs. It will help you to analyze, your website or blog's way of promotion in future.

Benefits of SEO documents:

1. Success Analysis:

while documenting each and every step you taken for your website or blog promotion work, that will help you in future to analyze the success ways. Even if you got failure in your track, you can change the working methodology. It will help you to find which strategies will help you to have this much higher ranking and back links. Once you find that method, it will make your projects so simple.

2. Timely Work:

Whenever you are referring the document, that will surely remind the works that are pending to do. It may be in quantity aspect or quality aspect.  Documentation will let you to compare today's work with previous day work and you can make a plan of tomorrow's work schedule.

3. Easy to Transfer the Knowledge:

Documentation of SEO work will help you to transfer the knowledge of the work to concern person without any confusion and time delay.  Partially completed works by others can be easily finished by you if you have proper documents of that project. Especially, while you jumping from your old project to new one, you can easily transfer the old project knowledge to your trainees.

4. Success Note:

After having success in a project, which means attains particular Page rank or back links or focused keyword on first page of Google. You can write the success note for novices which let them know the ways you worked to attain the success. Documentation of the work will only help you to guide you trainees or newbies.

I have mentioned some of the benefits of documentation of SEO work, so guys don't be sluggish to do documentation work even you are doing work for your own site. So spend a little time to document the works that have been done. Documentation will definitely help you to find the success formula. 
Readers can discuss : Have you ever realized the benefits of documentation?

Paying for Backlinks, Generally a Bad Idea and Waste of Money

As one who has learned all my SEO techniques on my own, I've had to do my own research and experience my own learning curve when it comes to backlinks I'm determined to share my own opinion on paying for backlinks, I realize SEO is a ultra-complex topic with so many experts, and that there will likely be many who have their own differing opinion on this topic; I welcome your feedback.

Backlinks are one of the keys to a websites success in search engines as the number of backlinks can be indicators of the popularity or importance of a website (they are not the only indicator.)  There is not a day that goes by where I don't see advertising for 'backlinks for sale.' There are those that would assure us that buying backlinks is a sure fire way to get your website to the front page in search engines.  I'm fairly certain however that in many cases those assuring us of this are the same people selling us the backlinks.  In my research buying backlinks is a risky business in which you are almost always throwing your money away.  When I say this, I do say it with a reservation realizing that there are always exceptions. Also recognize that I'm primarily referring to services that sell mass amounts of backlinks, guaranteeing 'thousands instantly'.

There would be two primary motivators for purchasing backlinks, 1. search engine placement, and 2. drive traffic to your site. If you were to decide to pay for backlinks you need to realize the bottom line needs to be increased traffic to your site, what I mean is that you need to be assured you are paying for a link that will generate traffic - that is what you are paying for, not the link.  Since paid backlinks 'en masse' at least the ones that advertise the will get you thousands of backlinks instantly, are very likely garbage links (low quality links on pages that do not rank well) that will generate no traffic, you can be assured you are wasting your money.  You can also be fairly certain that these links will be placed on link farms and other such sites which will not accomplish much of anything in your search rankings.  There has been much discussion over the quality of a backlink and it has been stated directly by Sergey Brin and Larry Page that "PageRank... [does] not count links from all pages equally, and by normalizing by the number of links on a page."  What Brin and Page are clarifying for us is 1. not all links have the same value for search engines and 2. pages that are nothing but link farms or have low PageRank's are noticed and backlinks on those pages are very ineffective.  What's more, how many humans do you know that spend time looking at link farms?

In addition you can bet there is a time limit on your purchase, and that the link(s) will eventually disappear... once it's gone anything that was accomplished for traffic or search engines will be undone, and you will fall off the map... unless you pay again.

Many website owners successfully optimize for SEO and build fantastic traffic in their niche without ever paying for a single backlink.  What's more with the social web word of mouth, and social networking can effectively build you quality backlinks as well.  It may take a bit more work and time, but you can be certain the individuals you are connecting with are human, and that their loyalty goes deeper than that of a backlink machine.

Here's an interesting article I read recently titled, Does Backlink Quality Matter.  It's worth a read. What are your thoughts on purchasing backlinks, or your experiences?  How do you think the companies that guarantee results and money back are able to do this?  I'd love to hear from you.

Author Profile:

Daniel Snyder was raised just outside of Vancouver, British Columbia. I am a huge fan of social media and a total twitter addict. Completely intrigued by all things security related, I seem to be exploring my potential by blogging. One of my goals is to inform & educate on the importance of proper computer security.  You can follow me @danielsnyder1 on twitter or visit infocarnivore.com