When and How to make effective Press Release?

Everybody is well familiar with online press releases. Press release or news release is the official statement sent to media about new product or service release of an organization. Press release is an important aspect of success of online marketing campaigns, and press release creates exposure to new product or service among online users.

When to Write a Press Release ?

Press Releases are not like a directory submission to submit our links as much as we can. It has some restriction about when to write a press release and where to submit a press release. The following are excellent reasons to write your press release.

   1. A new product or Service launch.
   2. Press Release about hiring a new employee with extensive experience in your field.
   3. Press Release about your company has been rewarded for particular effort.
   4. Your company product or services reviewed favorably by experts.
   5. Press Release about Finance reports of public companies.

Anatomy of Press Release:

Try to write your press release with in 400-500 words and be conscious not to increase more than this. If you have got your press release more than 500 words, simply remove unnecessary words from sentences and unnecessary sentence from paragraph. If you have got less than 400 words, you can add any quotes or customer testimonial which will definitely grab more visitors your online press release.

Head Line:

Head Line should be a short and informative. Do not make all letters in capital format.


Summary portion should not exceed more than three lines which include over all message of your press release.

Location and Date Line:

Most important portion of press release,which should immediately precede the body of PR.


Body is an expansion of summary lines. Provide fact and clear announcement that happened with in 400-500 words. You can add customer testimonial and quotes in it.

About you:

If you are a spokesperson of a company, you can add your name with your exact company name and product or services name.

Media Contact Information:

you should provide more clear contact information to media and public in this portion. You should provide your company's contact address, email Id, telephone numbers, Fax number, website URL. You can add your social networks details if you having Id's on Face book , twitter etc.


In closing section, you should provide Three -###- symbols or -$$$- to declare end of your press release.

Hope my blog about when and how to write press release will be helpful for Internet marketing people. Writing a press release is not a rocket science, you can write it more easily and effectively if you follow the ways i mentioned above. Press release writing services also available to get your press release more professional.